Secure Your Online Presence Today with Domain Names
In today’s digital age, establishing a strong online presence is vital for businesses and individuals alike.
With the increasing number of cyber threats and identity theft cases, it might be a good idea to secure your online presence as soon as possible. One of the crucial steps in this process is choosing the right domain name for your website.
Is your name or brand name available?
*Prices shown are for annual registration.
What’s in a name?
A domain name is your online address, allowing users to find and access your website. It plays a significant role in building trust, credibility, and brand recognition. Here are a few reasons why securing a domain name is crucial:
✅ Brand Protection: Registering a domain name that matches your brand or business name helps protect your online identity. This prevents others from misusing or impersonating your brand, safeguarding your reputation.
✅ Credibility and Professionalism: A custom domain name adds a professional touch to your website. It creates a sense of trust among your visitors, reassuring them that they are interacting with a legitimate entity.
✅ Search Engine Visibility: Search engines prioritize websites with relevant domain names. Choosing a domain name that reflects your business or industry increases your chances of ranking higher in search engine results, driving more organic traffic to your website.
✅ Enhanced Security: Many domain registrars offer additional security features such as SSL certificates, which encrypt the data transmitted between your website and visitors. This protects sensitive information, such as login credentials and payment details, from potential hackers.
To ensure maximum effectiveness, follow these tips when choosing a domain name:
✅ Keep it Simple: Opt for a domain name that is short, easy to spell, and memorable. Avoid hyphens or numbers that can confuse users.
✅ Use Keywords: Incorporate relevant keywords that reflect your business or industry. This helps search engines understand the nature of your website and improves your visibility in search results.
✅ Register Multiple Extensions: Secure your brand by registering different domain extensions, such as .com, .net, .org, .co.bw, ac.bw, and shop.bw. This prevents competitors from using similar domain names to divert your traffic.
In conclusion:
Securing your online presence with a domain name is crucial to building trust, credibility, and brand protection. By choosing a secure domain name and implementing additional security measures, you can establish a strong online identity and safeguard your website from potential threats. Start building your online presence today and enjoy the benefits it brings!
Please note that all payments must include your unique Customer ID (e.g., FLD001) issued by OPQ Net. This reference is essential to ensure that your payment is allocated to your account correctly. Your unique Customer ID can be found on your invoice.
If you don’t include the correct reference, it may result in a temporary suspension of your service, as payment will not be allocated to the rightful account.
ABSA bank customers, please note that ABSA bank has a habit of changing your payment reference to things like “Salary’ when the payment enters OPQ’s bank account, even though you have your customer ID as the reference. If in doubt, to ensure uninterrupted service, please send proof of payment to accounts@opq.co.bw or via WhatsApp at +267 7211 2315, including your Customer ID in the message.
Chat with the Accounts department.
Thank you for being so cooperative, and we assure you of our best service at all times.
We are thrilled to announce an important update to enhance your OPQ experience! We have transitioned our contact phone numbers to the WhatsApp Business platform to make it easier and more cost-effective for you to reach our departments while adding the convenience of messaging.
Why the Change?
Enhanced Communication: WhatsApp allows quick and efficient communication, addressing your inquiries promptly.
Cost-Effective: Messaging through WhatsApp can save you money compared to traditional phone calls.
Convenient Messaging: You can now send messages, share documents, and communicate with our teams seamlessly.
Important Update – Contact Numbers
Going forward, please reach out to our departments using the following WhatsApp numbers:
Accounts Department: +267 721 12315 Support Department: +267 743 51858
We encourage you to save these numbers in your contacts, allowing you to reach us easily whenever you need assistance.
How to Reach Us
To contact us via WhatsApp:
Open WhatsApp on your device.
Save the provided numbers to your contacts.
Start a chat or make a voice call directly through the app.
Your feedback and inquiries are important to us, and we look forward to providing you with even better service through this new platform.
Thank you for your continued support and trust in OPQ.
Let’s dive into domain names and highlight their importance in establishing a solid online presence. Whether you’re an individual, a business, or an organization, owning a domain name is the first step towards building your digital identity. This post explores the benefits of having your domain name and introduces you to the convenience and advantages of using a local domain extension like .bw. Let’s get started!
Why Own a Domain Name?
Professionalism: A domain name adds a touch of professionalism to your online presence. It enhances your brand image and credibility, making it easier for users to trust and engage with your website or business.
Brand Recognition: A unique domain name helps you establish a distinct brand identity. It allows you to align your web address with your brand name, making it memorable for visitors and enabling easy brand recall.
Custom Email Address: With your domain, you can create a professional email address matching your website (e.g., yourname@yourdomain.com). This reinforces your brand, enhances communication, and promotes a cohesive image across all online platforms.
Flexibility and Control: Owning a domain name gives you complete control over your online presence. You can choose any website hosting service or CMS (Content Management System) that suits your needs without being tied to a specific platform.
Future-Proofing: The online landscape is constantly evolving. By securing your domain name, you ensure that your digital presence remains intact, even if you decide to change website platforms, hosting providers, or rebrand in the future.
What’s In a Name: The Power of .bw Domain Extension:
If you want to establish a solid online presence in Botswana, consider registering a .bw domain extension. Here are a few benefits:
Local Relevance: A .bw domain instantly communicates to your audience that your website or business is locally based, fostering trust and building credibility within the Botswana community.
Targeted Audience: With a .bw domain, you can specifically target local users more likely to engage with and support businesses operating within their region. This can lead to increased visibility, customer trust, and business growth.
Availability: The .bw domain extension offers a higher chance of finding your desired domain name than popular generic extensions. It lets you secure a short, memorable, and brandable domain name that aligns perfectly with your business.
Conclusion:
Owning a domain name is essential to your online success. It enhances your brand’s credibility, visibility, and control over your digital presence. By choosing a local domain extension like .bw, you can tap into the benefits of localized marketing, build trust with your target audience, and stand out from the crowd. So, what are you waiting for? Grab your domain name today!
At OPQ, we understand that these are challenging times, given the current state of global economies and the slow recovery. However, we believe in supporting our valued customers, so we offer flexible payment options for installation and activation fees to ease your financial burden.
You can now spread the cost of installation and activation fees with up to three manageable monthly installments. This means you can enjoy our exceptional services without worrying about upfront expenses!
Our commitment to providing a seamless experience extends beyond our products and services. We want to ensure you can afford our solutions’ convenience and benefits, regardless of the current economic climate.
Why Choose OPQ’s Flexible Payment Options?
✅ Financial Relief: Budgets can be tight, and unexpected expenses can be overwhelming. By offering options for your installation and activation fees, we aim to alleviate some of that burden.
✅ Manageable Instalments: Our three monthly instalments make it easier for you to plan your finances accordingly. You’ll have the flexibility to pay off the fees without straining your budget.
✅ Superior Service: OPQ is renowned for its exceptional service and customer satisfaction. You can experience our top-quality services without compromise by availing of our flexible payment options.
We are committed to helping our customers during these challenging times. By offering flexible payment options for installation and activation fees, OPQ aims to make our services accessible to everyone.
Please reach out to our customer service team to take advantage of this offer, and they will be happy to guide you.
At OPQ, we are committed to supporting you and delivering exceptional solutions while taking into account the economic realities we all face. Trust us to be your reliable partner in navigating through these uncertain times.
We are excited to introduce a new opportunity to enjoy discounts when paying in advance for our services! By paying in advance, you can take advantage of attractive discounts and secure your spot well in advance. Read on to learn more about our advanced payment options and their benefits.
✅ Pay 12 Months in Advance: Get Four Weeks Free!
When you choose to pay for a full year of our services in advance, we want to show our appreciation by giving you an incredible offer. By paying upfront for 12 months, you will receive a complimentary four weeks of service free. This saves you money and guarantees unlimited access to our top-notch services for an extended period.
✅ Pay 6 Months in Advance: Enjoy Three Weeks Free!
For those who prefer a shorter commitment, we have a special offer for you, too. Paying six months in advance comes with its benefits. By taking advantage of this option, you will receive three free weeks of service. It’s a fantastic way to save and ensure you continue receiving the exceptional service you deserve.
✅ Pay 3 Months in Advance: Enjoy Two Weeks Free!
Buy peace of mind quarterly in advance and enjoy two weeks of service free because every little helps!
Why Choose Advanced Payments?
Secure Your Spot: By paying in advance, you secure your spot and ensure you won’t miss out on our services due to high demand or limited availability. You can relax knowing you’ll receive our outstanding services without disruptions.
Budget-Friendly Savings: Our advanced payment discounts mean you’ll enjoy substantial savings on your overall service costs. This allows you to allocate your resources more efficiently while receiving the same high-quality service.
Convenience and Peace of Mind: Paying in advance eliminates the hassle of monthly payments, ensures you won’t miss a due date, and avoids service interruptions. With your payment taken care of in advance, you can focus on enjoying our services and experiencing their benefits.
Don’t miss out on this fantastic opportunity to save money while securing your spot with us. Whether you pay 12 months or 6 months in advance, you’ll enjoy generous free weeks of service. So act now and take advantage of our advanced payment options.
To learn more or take advantage of these discounts, please visit our online shop or chat with our customer support team. We’re here to assist you with any questions you may have.
Save with Advance Payments – Secure your spot and enjoy discounts today!
✅ Flexible payment options are also available for installation and activation fees. Better budgeting with OPQ!
Looking for a lightning-fast internet experience? Look no further! OPQ FTTx (Fiber To The x=anywhere) is here to revolutionize your online world. Say goodbye to slow connections and hello to a seamless browsing experience like never before. Discover why switching to fiber is the ultimate game-changer.
Unleash the True Potential of Fiber
OPQ FTTx offers more than just incredible speed. With fiber optic cables transmitting data at near-lightning speeds, they are the perfect choice for long-distance communication. Experience the power of high-speed internet as fiber optic cables carry most of the internet’s data.
Why Choose Fiber?
There’s more to fiber than just speed. Fiber conduits, made of glass or plastic, are highly resistant to interference from power lines, electrical equipment, and even lightning effects. Say goodbye to disruptions and enjoy uninterrupted connectivity. Moreover, fiber is unaffected by radio frequency interference, providing a stable and reliable connection.
The Ultimate Bandwidth Solution
Are you tired of buffering while streaming your favorite high-definition television shows or struggling with slow broadband speeds? OPQ has the answer! Fiber to the home or business is the ultimate solution for bandwidth-hungry applications. Our fiber access ensures you never compromise on speed or quality again.
Scalable Speeds, Seamless Experience
Unlike wireless solutions, fiber is easily scalable up to 1Gbps without compromising data transfer speed. No matter how much data you need to send or receive, OPQ FTTx has you covered. Experience the true potential of high-speed internet without any limitations.
Affordability and Availability
We understand that cost is a consideration when switching to fiber, but rest assured, we have exclusive discount options to make it even more affordable. By paying your subscription in advance, you can enjoy substantial savings while enjoying the incredible benefits of fiber. Don’t miss this opportunity to experience lightning-fast speeds and unparalleled bandwidth.
We also offer flexible payment options to spread the activation costs. We understand that upfront expenses can be daunting, so we’ve designed plans that allow you to divide the activation costs over a period of time. This way, you can start enjoying the advantages of fiber without breaking the bank.
Experience the remarkable difference that fiber makes in your internet experience. With unbeatable discounts for upfront payments and convenient payment options for activation costs, fiber becomes an affordable and worthwhile investment. Don’t compromise on speed and quality – power up your internet with OPQ FTTx today!
Curious about availability? Fill out our contact form, and we’ll check if OPQ FTTx is available in your location. We strive to provide fiber to as many homes and businesses as possible. In fact, you may have already been visited by subcontractors who installed the necessary equipment for fiber connectivity. Let us know, and we’ll get you connected.
Even if fiber is currently unavailable in your area, don’t worry! We have a solution. We can connect you via microwave radio links until fiber becomes accessible. We’re dedicated to keeping you connected, no matter what.
Discover Our Products and Connection Types
Excited to explore all the possibilities? Take a sneak peek at our range of products and connection types. From high-speed internet to cutting-edge solutions, OPQ has everything you need to stay ahead in the digital world.
Say goodbye to slow internet and hello to the future with OPQ FTTx. Experience the power of fiber and unlock a whole new level of connectivity. Get in touch with us today!
In the earliest days of messaging between remotely connected computers, email was purely a text-based (7-bit) system. At the time, each character sent was considered an expense. An expense not only because of the hideous cost of very low bandwidth across any distance, but also because of the limited bandwidth. So, we should remember that the email system, from the outset, was not designed to handle file transfers, i.e., ‘file attachments’ or ‘mail attachments’.
As is their nature, techies will be techies, and they soon figured out a way to attach files to emails with what are, essentially, add-ons or extensions to the original email program. Undoubtedly, this development launched email as the ‘go-to’ way of communicating in our emerging modern age. Indeed, email remains the killer app when it comes to messaging applications.
Now, we should take stock and remember that as fantastic as this development was, it happened at a time when even dial up Internet connections were a rarity. As the techies gathered in bigger numbers to develop bigger and bigger ideas resulting in faster and faster Internet speeds, people started attaching bigger and bigger and BIGGER files. Latest blockbuster movie attached to an email and sent to a mailing list anyone?
Well, why not? Why can’t we send the entire Britannica Encyclopaedia attached to an email? In the misty beginnings of the Internet, when we Internet users were as thin on the ground as fast Internet links, it was little more than an irritation to some network techs wondering why their switches were clogged up occasionally. But now? Okay, let’s break it down into a neatly bulleted list of “why nots?”
Every email represents a chunk of data that has to be delivered via email servers. The bigger the chunks and the more of them, the more computing power you need to process (scan the email body for bad links, unpack the attachments, scan them for SPAM, viruses, and malware, pack them up again, reject or send them on their way) all those chunks of message data. Here’s that word ‘expense’ again, and the costs have to be passed on somewhere. Even with the immense resources available to Google, Gmail only allows 25MB attachments. So why not? Well, your internet would be more expensive and slower.
The email and its attachment you send may have to pass through several mail servers (in this case called mail exchangers or MX for short). Each of these mail servers may be configured to accept different sizes of mail. So, whilst your own ISP’s server might allow 5MB for mail sizes, the next mail exchanger may be configured only to allow 3MB and will bounce the email. So why not? Your email may not arrive at the destination, which can be frustrating.
Etiquette. This may be the all-important item on this little list. Given that the likes of OPQ’s most detested adversaries, SPAMMERS, probably never heard of etiquette, let alone practice that simple, but so inexpensive art. To clarify, would you like spammers to be able to send you movie-size files? Oh, imagine the malware… the damage! So why not? Really, why not? Have some MANNERS and don’t clog up our inboxes!
“Okay, okay,” we hear you cry, “what should we do? What can we do?”
These size limitations can easily be exceeded as they are calculated not on the original size of the email and any attachments, but on the MIME -encoded copy. The encoding can bump the total email size to be processed up to about 37% of the original file size.
OPQ limits the allowed total email size to approximately 10MB which means our configuration allows for total email sizes of just over 14MB. Note that OPQ’s rules for attachment sizes are global, meaning they cannot be changed on a per-domain basis.
Fortunately for us, those tireless techies have been beavering away inventing new ways of sharing large files via email. Probably the most popular and well supported by pretty much all email applications is Dropbox.
With Dropbox integrated into your email application, instead of sending the attachments with the email, your email will include a link to Dropbox for you recipient to download the files from Dropbox’s cloud service. It should be noted that currently Dropbox does not support end-to-end encryption.
This type of solution offers convenience for senders and recipients of an email with ‘attachments’. As well as a workaround for the limitations of sending large files, the solution reduces the workload on internet mail servers, making for a more effective and efficient delivery system.
Hopefully this article has gone some way to explain the reasons for size limitations when it comes to email attachments and offered some simple solutions for ways around the limits.
How do you manage your large email attachments? Let us know in the comment section below.
In this final part of the series, we will explore strategies for combating distractions, cultivating good habits, and gaining better control over our inboxes.
Never Respond To SPAM
If you’re certain an email is spam before you open it, don’t open it. If you open it and then realise it’s spam, close it. Avoid clicking any link from a message that you even remotely suspect is spam.
If you opened a spam because it appeared to be coming from a friend or co-worker, contact them immediately and inform them that their account has been compromised, and/or contact your service provider for assistance.
Don’t Open Suspicious Emails
Spammers’ new technique: collect email addresses by sending emails that contain a tracking pixel, typically a 1×1 pixel image, which tracks whether an email was opened. If you open a spam email that contains a tracking pixel, the spammer receives a notification that the email was opened, and they now know your email address is active. Even if you realise after opening the mail that it’s spam and didn’t click any links in the email, it’s too late.
The best way to avoid having your email address captured in this way is simply to avoid opening emails from senders you don’t recognise.
However, that’s not always practical—an email from an unknown sender could be a potential customer, a job offer, or other unexpected but important message. If you need to open emails from senders you don’t recognise, here are some ways to avoid getting your email addresses captured by tracking pixels:
If you use Gmail, try Ugly Email (free) and/or PixelBlock (free). Ugly Email is a Gmail extension that displays an eye icon next to any email that includes a tracking pixel. PixelBlock blocks tracking pixels, preventing notifications from being sent back to senders when you open a tracked email.
If you use Outlook 365, 2016, 2013, 2010, or 2007, images are blocked by default. Never ask Outlook to display images from senders you don’t recognise, and you should be safe from most tracking pixels.
If you use Outlook.com, images display by default. Currently, this cannot be disabled. If tracking pixels are a big concern for you, consider upgrading to Office 365.
If you use Mail for Mac, images display by default, but the setting is optional. With Mail for Mac open, click Mail and select Preferences. Then, click the Viewing tab and uncheck the box labeled “Load remote content in messages.”
Hide Your Email Address
It’s a sad fact: the more people have your email address, the more spam you’ll receive. So keep your address as hidden as possible.
Unless it is necessary, don’t publish it on the web. If necessary, use a disposable address for this purpose.
Use ‘burner’ email addresses when you’re required to enter an email address for subscriptions, trials, etc.. Some examples of disposable email address providers:
Blur (free). Burner Emails lets you create a custom, unique email address each time you need to provide your email address to a company. Each generated email address forwards the message you receive to your personal email account.
Spamex (subscription). With Spamex Disposable Email Addresses, you can safely provide a working email address to anyone and not have to worry about whether they will send you unwanted email or sell your email address to others.
Nada (free) provides users with a permanent junk email address and private inbox, so it’s a decent alternative to creating a junk email address. All emails sent to your account are deleted after seven days, and only you have access to your inbox. You can also create multiple inboxes on Nada if you need multiple temporary accounts.
Guerrilla Mail (free). If you need to send an email from a temporary email address, use Guerrilla Mail. It allows you to receive emails at a temporary email address—each email is automatically deleted after an hour—and send emails from that address as well. However, sent emails aren’t necessarily private; they include your IP address in the subject line to discourage people from using the service to send illegal emails.
If you absolutely have to publish your email address online, at least write it in a nontraditional format (e.g., name [at] domain [dot] com). Humans can figure out what your email address is, but it’s more difficult for scrapers, spiders, and crawlers.
Train Your Junk Mail Filters
All good email applications, as well as some web-based email applications, have their version of ‘Junk’ mail filtering.
When a spam email makes its way into your inbox, never just delete it. Always mark it as spam. This is how the automatic spam filters learn to identify spam and filter it out.
Here’s how to mark an email as spam in the more commonly used email applications: Gmail, Outlook, and Mail for Mac:
In Gmail, check the box next to a spam email, then click the “Report spam” button.
In Outlook, older versions, right-click on the spam email in your inbox and select “Mark as junk.” In the newer versions of the Message tab, click ‘Junk’ as shown below.
In Mail for Mac, right-click on the spam email and click “Move to Junk.”
Change your email address
Email addresses that have been in use for several years can sometimes receive so much spam that there may be only one option: to change your email address. This is a drastic option, but if you’ve responded to spam in the past or haven’t hidden your address, and are therefore overloaded with spam, it may be your only choice.
If your situation has reached the breaking point with old email accounts overwhelmed by spam, contact our support department, and we will assist with the transition from an old account to a new one.
With that, we conclude our series on SPAM. We hope that the articles have been informative and valuable. Please feel free to leave any comments below.
Continuing with this series, we are going to look at:
How can we spot SPAM and tell the difference from legitimate email
Adjust our emailing habits to protect our email identities
Spotting SPAM
Things have progressed significantly since those early days in 1990. Email remains the killer messaging app in terms of sheer volume of users and data. WhatsApp, Facebook Messenger, and all the others combined don’t even come close. Global estimates place the number of email users between 3.5 and 4 billion, with approximately 250 billion messages sent per day. It’s easy to see why a spammer would be attracted to this marketing tactic.
Before we discuss how to identify SPAM, let’s consider the spammer’s goal: to get you to click on a link, any link in the email. The moment you click, you verify that your email address is legitimate to the spammer, i.e., there is a real person behind your email address. Instead of reacting to the email, please send it to your Junk filter.
Different types of SPAM are easier to spot than others. Traditionally, spam emails are little more than advertisements for alternative health products, penny stocks, and financial services, among other things. These are easy to spot. More insidious is the ‘phishing’ type of SPAM email. Have a look at the image below: Is it genuine?
The astute among you will notice that the Amazon logo is not displayed. This is because I have set my email application to not automatically load external links, graphics, etc., as a precaution.
It appears genuine on the surface, except that I have not made a purchase from Amazon. So, how can we tell? In the image above, all the words in blue are links to external websites or servers. So we might assume that those links point to Amazon’s servers. In your email client, being careful not to click, hover your mouse over those links to reveal the true destination, e.g.
Here we see that hovering the mouse over the “Order Details” reveals this link will take us to mileageindia.com, not amazon.com, as we would expect. Oh dear.
Let’s take a closer look at the origins of this email. Behind every fancy or straightforward-looking email are what are called the email headers. These headers tell the whole story— and reveal the truths —of the journey of every email.
Refer to this link for instructions on revealing email headers in various email applications.
There’s a lot of gobbledygook here, so let’s examine the first line. Although the email reply address says “auto-confirm @ amazon.com,” the email headers reveal the truth: that if you replied to this email, it would actually go to “f.marmol- @ -trendnet.com.” Red flag number one. This email is not from whom it pretends to be—looking at the “Received From:” header lines, we can see that this email was sent via a mail server with the domain name “reflexion.net,” which does not handle email for amazon.com. So.. off to the Junk folder with this one.
Change your habits
Once your email address has found its way into the spammer’s collections of people to annoy, it is virtually impossible to get yourself removed from these lists. In some cases, the abuse of an email account (especially one that has been active for several years) may lead to abandoning the account altogether.
As we often need to use an email account for practically everything we wish to do online these days, we suggest using “burner/free” email accounts to register with online services wherever possible. Use Google™ or Yahoo™, for example, and have them forward mail to your real account. That way, if your “burner” account starts attracting too much adverse mail, simply delete the account and set up a new one, leaving your genuine account spam-free.
In the final part of the series, we will explore ways to be proactive in the war against spam and how we can collaborate to rid the world of this scourge.
In this, the second part of the series, we’ll examine the more insidious side of spam: using your own (compromised) email account, bandwidth, and ISP services to send spam on behalf ofor by the spammers.
SPAMMERS are free loaders. They want to do as little and spend as little money as possible to bombard people’s inboxes with junk email. They achieve this by using other people’s email addresses to send out their spam.
Account Compromised
But wait. How do they know your email address and password? Currently, the more common methods to gain your details are:
‘phishing web sites’ – the SPAM email contains links to a fake banking site or webmail site, typically asking you to confirm your login details. Don’t do this!
‘unsubscribe’ link (or similar). You’ve got SPAM, you know it’s SPAM, but hey, they provide a handy ‘unsubscribe’ link to click, so you don’t receive future emails. Don’t do this!
you open an attachment from an unknown source, installing malware Don’t do this!
You chose a weak, easy-to-guess password and/or have been using the same password across multiple sites. Don’t do this!
Malware
Once the bad link is clicked, malware can be silently downloaded and installed on your PC. The malware captures your login details, sends the information to a “Botnet” controller server that collects all these addresses. At a predetermined time, these Botnets are launched, and suddenly your email address is being used to send thousands of SPAM messages to the world.
This is detrimental to you, your ISP, and every other legitimate email user on the Internet. Your email address will become blacklisted, and this may lead to your ISP’s mail servers being blacklisted as well.
OPQ Reacts
At OPQ, we proactively monitor our customers’ outbound emails for signs of potential spam and compromised PCs. When the alarm is triggered, the errant email user’s mail account is suspended, and the password is immediately changed. This usually stops the attack within a few minutes with only a brief interruption to email services.
At this point, OPQ will insist that all devices using the problematic email account be scanned and cleaned with antivirus tools. A report is provided before the account suspension is lifted.
In Part 3 of this series, we’ll explore ways to identify spam more easily and discuss potential methods to stop spam altogether.
Variously described as the scourge of the Internet, the bane of every legitimate ISP, and the curse of every email user, how did this can of processed pork and ham become so maligned?
In this first part of the SPAM story, we’ll cover the basics of how it all started and the ‘whys’ and ‘how-tos.
SPAM – What Is It?
A product found in 99% of all supermarkets in America, it sells 80 million pounds every year, has a fan club with 20,000+ members, its own museum, and even its own Broadway musical, Spamalot.
Originally a can of processed meat first produced in the 1930s, made most famous by a Monty Python’s Flying Circus comedy sketch (circa 1970), about a restaurant that has spam in every dish and where patrons annoyingly shout spam repeatedly, and finally, from 1990 to the present day, the curse of the communication age.
By the 1990s, with the explosion of the early Internet and the widespread use of email, marketers realised that for virtually no cost, they could send their adverts to thousands of people – the electronic version of ‘Junk Mail’ – no stamp required! This phenomenon was linked to the Monty Python sketch as a reference to the “drowning out of normal communication” on the Internet. Hence, SPAM and “spamming” entered Internet jargon as terms for unwanted content.
The official Internet terms for SPAM are Unsolicited Commercial Email (UCE) and Unsolicited Bulk Email (UBE).
SPAM – Why Don’t We Want It?
SPAM is email that we didn’t ask for. Typically, these emails try to sell you something (watches, body enhancements, drugs, etc.) or try to get you to click any link in the email, taking you to websites that infect your PC, steal your email accounts, etc.
OPQ mail servers work diligently to prevent spam. There is so much of it, and it changes constantly as spammers find new ways to trick users, that some will always get through the defenses.
SPAM – Why Is It Bad?
At a basic level, Spam is bad because the cost of advertising is borne by the recipients (you). Additionally, consider the loss of productivity in the workplace while dealing with spam. Whose bandwidth, links, etc., are the spammers using? Not theirs, that’s for sure.
What Can We Do To Help Limit SPAM?
At the ISP (OPQ’s) level, all the most obvious SPAM can be stopped. Although the ISP blocks most of the incoming spam, some will inevitably get through, as the ISP can only identify spam in a broad sense. Conceivably, some people want fake Rolex watches or to enlarge various body parts. Or, to misquote a well-known axiom, “One man’s meat(SPAM) is another man’s poison….”
For you, the user, use your email app’s Junk Filtering capabilities to deal with the occasional spam that makes it to your inbox.
In SPAM – Part 2, we’ll examine some other, more insidious aspects of SPAM.